Resources

To effectively market your brand or product, you need to make sure that you fully understand who your customers are and how they behave. Understanding their fears, their actions, where they hang out and what information they consume is the key to making sure your message is being delivered to the right people at the right time.

This resources section is a collection of industry research reports, blogs, articles and best-practice guides that we think will help you gain a better understanding of the challenges, opportunities and ever changing trends.

You will also find details for our latest industry leading events on this section. Our events help you to position your organisation as thought leaders and recognise best practice within the industry.

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Archives

| Friday, May 27 2016

9 rules for effective sales follow up: Success with Content Marketing

Incisive Media have been delivering content marketing leads for technology vendors for over 13 years. During that time we have noticed a puzzling difference between our vendor clients: some made a solid and immediate return on investment, their content generating a steady stream of interest from Tech buyers and decision makers, with a sizable proportion […]

| Wednesday, Apr 13 2016

Why context is an important consideration in B2B programmatic

By Darren Sharp Head of Programmatic Trading & Data at Incisive Media. Programmatic for B2B promises to help marketers reach niche audiences at a scale they could only dream of in the past. While today there are many sources of 3rd party aggregated data, from companies such as Exelate, Bombora and branded data from publishers […]

| Tuesday, Mar 22 2016

Content, the foundation of our business

Our content is the foundation of our business. It provides cutting edge journalism, helping you to reach your target audience. Both Duncan Wood (Editor-in-Chief of Risk.net) and Victor Anderson (Editor-in-Chief of WatersTechnology) talk about the core value and drive behind the journalism for Risk.net and WatersTechnology. Watch the video today and get in touch if […]

| Thursday, Mar 10 2016

Move over content, it’s about context | Clickz

Author: Malanie White | Clickz Move over, content. Context is the new kid in town! MasterCard’s VP of Global Digital Marketing reveals the company’s five-tier approach to mobile and why context is at the center of it all. Anyone that has been in marketing for a while will be all too familiar with that golden […]