Resources

To effectively market your brand or product, you need to make sure that you fully understand who your customers are and how they behave. Understanding their fears, their actions, where they hang out and what information they consume is the key to making sure your message is being delivered to the right people at the right time.

This resources section is a collection of industry research reports, blogs, articles and best-practice guides that we think will help you gain a better understanding of the challenges, opportunities and ever changing trends.

You will also find details for our latest industry leading events on this section. Our events help you to position your organisation as thought leaders and recognise best practice within the industry.

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Industry best practice

| Thursday, Mar 10 2016

Move over content, it’s about context | Clickz

Author: Malanie White | Clickz Move over, content. Context is the new kid in town! MasterCard’s VP of Global Digital Marketing reveals the company’s five-tier approach to mobile and why context is at the center of it all. Anyone that has been in marketing for a while will be all too familiar with that golden […]

| Thursday, Mar 10 2016

Goldman Sachs | 90% digital marketing

Author: Yuyu Chen | Clickz Amanda Rubin, managing director and global co-head of brand and content strategy at Goldman Sachs, says the company has been active in the world of digital marketing, with an emphasis on content and social. Goldman Sachs (Goldman), a leading global investment banking firm, has found its own way to tap […]

| Tuesday, Oct 06 2015

Is Native Advertising Content Marketing?

Author: Mike O’Brien  | Clickz Industry leaders have different feelings on whether native advertising is content marketing, but maybe the answer lies in the middle: it can be, but more conditionally than as a rule. Native advertising is designed to blend seamlessly into any given platform, almost as if its regular, non-sponsored content. So that […]