To effectively market your brand or product, you need to make sure that you fully understand who your customers are and how they behave. Understanding their fears, their actions, where they hang out and what information they consume is the key to making sure your message is being delivered to the right people at the right time.

This resources section is a collection of industry research reports, blogs, articles and best-practice guides that we think will help you gain a better understanding of the challenges, opportunities and ever changing trends.

You will also find details for our latest industry leading events on this section. Our events help you to position your organisation as thought leaders and recognise best practice within the industry.

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Industry best practice

| Tuesday, Oct 18 2016

IFRS 9 – How to successfully comply and Chartis Research have recently conducted a new report to help you combat IFRS 9 (International Financial Reporting Standard 9). Find out the challenges that financial institutions face as well as how organisations can incorporate the correct IFRS 9 techniques and successfully comply. Hear from Oracle, Moody’s Analytics and AxiomSL on their advice covering: […]

| Friday, May 27 2016

9 rules for effective sales follow up: Success with Content Marketing

Incisive Media have been delivering content marketing leads for technology vendors for over 13 years. During that time we have noticed a puzzling difference between our vendor clients: some made a solid and immediate return on investment, their content generating a steady stream of interest from Tech buyers and decision makers, with a sizable proportion […]

| Wednesday, Apr 13 2016

Why context is an important consideration in B2B programmatic

By Darren Sharp Head of Programmatic Trading & Data at Incisive Media. Programmatic for B2B promises to help marketers reach niche audiences at a scale they could only dream of in the past. While today there are many sources of 3rd party aggregated data, from companies such as Exelate, Bombora and branded data from publishers […]