To effectively market your brand or product, you need to make sure that you fully understand who your customers are and how they behave. Understanding their fears, their actions, where they hang out and what information they consume is the key to making sure your message is being delivered to the right people at the right time.

This resources section is a collection of industry research reports, blogs, articles and best-practice guides that we think will help you gain a better understanding of the challenges, opportunities and ever changing trends.

You will also find details for our latest industry leading events on this section. Our events help you to position your organisation as thought leaders and recognise best practice within the industry.

Please feel free to share, tweet, or contact us about these resources.

Industry best practice

Getting targeted data from people who know data

WatersTechnology are committed to helping you reach your target audience. With our help you can grow your pipeline with highly qualified leads through content-driven multi-channel campaigns. Whether you have content that you would like hosted based on a cost-per-lead basis, or you have taken advantage of our valued custom content creation services, we can connect […]

| Thursday, Jul 20 2017

Our digital reach

Take a look at our core digital audience Whether you are looking for decision makers or influencers to obtain business profits and growth, we have the audience for you. From all major investment banks and asset management firms across the buy- and sell-side and other specialist areas servicing the financial markets we believe we can […]

| Thursday, Jun 22 2017

VIP breakfast briefing – make sure you’re registered

Thank you for your interest in our VIP client breakfast briefings. The event will provide attendees with the opportunity to meet our new owners, InfoPro Digital, who will provide an overview of their business and future vision. We are committed to investment and improvement to help you get the best results and we are keen […]

| Tuesday, Nov 29 2016

5 steps to successful content marketing

Content marketing is a phrase that has every marketer on the edge of their seat. Everyone knows they need to be distributing it, but how do you make sure it’s effective? To help, we’ve created a short 5 step process that we believe sees the success of content marketing. Take a look at our infographic […]